Ready to be driven by curiosity to stand out and live boldly?

 

Discover the differentiation mindset – whether you’re leading a team, launching a startup or leveling up your career, The Innovation AdvantEdge will move you to the Edge.

 

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#1 New Release in the categories of: Startups, Development & Growth Economics and Self-employment!

About the Book

Seek Your Unique: Ten Secrets for Corporate Intrapreneurs, Budding Entrepreneurs and Leaders to Differentiate
by Kellee M. Johnson, M.A.

What do twins, boardrooms and 48 countries have in common? A blueprint for differentiation, curiosity and eternal learning.

In Seek Your Unique, entrepreneur, investor, advisor, mentor, go-to-market strategist and bold-hearted leader, Kellee M. Johnson shares ten powerful secrets. These secrets help founders sharpen their senses; startups to secure funding and strategic partners; leaders to scale and grow their teams into this mindset; and brands break through the noise.

This book isn’t soft theory, it’s a sharp playbook built from a founder’s experience learning to stand out early in life and later helping scores of founders differentiate in a world that often confuses sameness with safety.

Whether you’re an intrapreneur craving change, an entrepreneur chasing clarity or a leader ready to own your authentic voice and bolster others to do the same, this book gives you tips, tools and truths that push you to innovate and to grow into your goals.

“You don’t have to be a twin to stand out, compete and win big. You need to Seek Your Unique and make sure that others clearly know what makes you different.” Kellee Johnson

 

 

What leaders love about Seek Your Unique

“With decades of experience launching early stage growth companies, Kellee’s philosophies are spot on for what is needed to stand out in crowded markets with a laser focus on the specific problems that founders solve and how they do it in unique ways. Kellee has been an integral mentor in our programs and her dedicated support of our students, alumni and professors has been very impactful in developing their creative and innovative mindset!”
Bruce R. Leech, Executive Director/Clinical Professor, Coleman Entrepreneurship Center, DePaul University		“There are many inspiring books by and about entrepreneurs and their approaches to business, and this is one of them. In Seek Your Unique, however, Kellee Johnson offers deep and personal insights into what it means to be an entrepreneur of life. Through stories of successes and failures we see the traits that healthy leaders and entrepreneurs live by: courage, creativity, resilience, risk taking, and an indomitable spirit of reinvention.”
Grant H. Cornwell, PhD., President Emeritus, Rollins College (2015–2025)
“Seek Your Unique is a must-read for every professional navigating the corporate world with the heart of an entrepreneur. Kellee unlocks the hidden strategies, mindset shifts and bold moves needed to thrive within – and beyond – traditional corporate structures with practical insights and empowering wisdom. If you’re ready to innovate from the inside out, this is your blueprint.”
Susan Louis, Fortune 500 VP of Healthcare & Strategic Accounts; board member, Strategic Marketplace Initiative		“A masterful guide that transforms entrepreneurial challenges into strategic advantage through innovation and tenacity. ‘Seek Your Unique’ shows how to tune out noise, turn setbacks into comebacks, and grow into your goals — no matter what the environment. It’s a blueprint for building both success and resilience in an ever-changing world.”
Sherry Duda, Global Consulting Firm, Chicago Managing Office Partner, Global M&A Practice Lead

About the author

Growing up an identical twin born 10-minutes apart, Kellee Johnson spent her teens learning and earning ways to be relevantly different from her sister before choosing a calling and a career helping clients stand out too. She held management roles for Tropicana, a division of PepsiCo., and Abbott Labs, several medical-technology startups as well as consulting before founding The Ballast Group in 2005, a go-to-market strategy firm based in Sarasota, Nashville and Chicago.

Award-winning campaigns launch early-stage US companies and propel international clients’ toward US stakeholders who didn’t know they needed to invest, buy or partner with these companies. Her first book, Seek Your Unique, captures decades of experience building credibility, shaping reputations and lifting clients above their competition as they change the face of medicine, technology and life. Kellee coins 10 secrets for living what she calls the Innovation AdvantEdge mindset for leading an exciting and relevant life.

As an identical twin, startup advisor, investor, entrepreneur, mentor, professor, guest lecturer, she packs actionable insights and dozens of personal and professional examples into Seek Your Unique to offer a practical guide for bold and curious leaders.

What is the “Innovation AdvantEdge?” A mindset, message and method that empowers leaders to innovate and differentiate themselves and to live a curious, meaningful life with impact.

Contact us: kellee@seekyourunique.life

Featured in

Book Kellee to speak

This isn’t another talk. It’s a bold call to action for leaders and founders – a roadmap to a more exciting life on the edge of opportunities and a clear path for those refusing to be left behind. Kellee is available for:

      • Emerging and inspirational keynote
      • Early-stage growth companies and corporate strategy and innovation team panels
      • Founder vision retreats & offsite strategy sessions
      • Custom team workshops and train-the-moderator workshops

Topics include:

      • The innovation mindset of leaders
      • Career branding for corporate intrapreneurs
      • Storytelling to grow business & impact
      • Why standing out isn’t optional

Join the Seek Your Unique first-to-know list

Schedule time to learn about Ballast Group’s consulting approach to differentiation methods.