Unlock funding with smart PR: a guide for early-stage companies
Raising capital demands more than a tagline, pitch deck and sales projections. Investors seek trusted teams and credible solutions. Decades of PR experience launching early-stage companies reveals a common pitfall—promising startups miss opportunities and lose momentum without a clear brand strategy. A brand strategy identifies the clear distinctions of your solution and why the solution matters as told by outside experts. How is that strategy executed? An integrated PESO model – paid, earned, shared and owned media – features campaigns that align investor interests with your...
Read MoreMedia relations for early-stage companies: forge high-impact connections that drive growth
Securing media attention doesn’t happen by accident. It’s why we call it ‘earned.’ Companies seeking coverage to advance credibility in the marketplace must utilize PR strategy to build genuine trusted relationships with reporters. And that feat takes time with these respected healthy skeptics. Strong connections with the right journalists amplify your leadership to be included in their stories which more often than not helps attract investors, partners and customers to you. Bottom line: media relations when done well creates momentum with these reporters for years. Here’s how. Know...
Read MorePR metrics that matter: measuring the impact of crisis communications
Effective crisis communication depends on the impact of measurable outcomes. For PR professionals, identifying the right metrics to gauge success is part of a well-crafted plan that aligns business and reputational objectives to foster trust among stakeholders. Preparedness starts with a well-developed strategy and living crisis playbook. These tools establish a foundation for sustainable results by outlining clear actions and contingencies based on facets of a crisis. Regular updates, informed by real-time outcomes – both wins and setbacks – keep teams agile and confident. With preparation,...
Read MoreCrisis management: protecting your brand in uncertain times
Protecting your brand during a crisis can make or break long-term success. When Zoom faced its own crisis with security and privacy backlash during the rapid surge in users at the start of the world’s crisis – the COVID-19 pandemic – the company responded by pausing feature updates, enhancing encryption and conducting a 90-day security overhaul. This swift, decisive action restored user trust and demonstrated the power of a proactive crisis plan. Zoom currently holds more than 57% of the web conferencing market and without crisis management, the platform’s dominance in the...
Read MoreNavigating the PR challenges of raising funds: a startup founder’s guide
Raising funds represents constant and critical layers in a founder’s early stage journey. This dynamic path can be often fraught with delays and challenges. Navigating the influencers in this circuitous landscape requires a thoughtful approach to growth through public relations which is essential for building credibility to engage potential and follow-on investors. The journey begins by crafting a compelling narrative that clearly communicates your vision and impact for the capital being raised. This part becomes the foundation for your investor deck, private placement memorandum (PPM),...
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