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As an integrated communications firm founded by an avid sailor, the Ballast Group team often finds inspiration in the strategy and tactics of planning, executing and measuring initiatives that have unpredictable forces like Mother Nature does. Like sailing, public relations requires the skilled management of many variables at once to take ideas to the next level. Using a balanced approach, we act as a boat’s ballast for clients, keeping their goals and objectives moving in the right direction.
On July 20-21 sailors from across the world will set sail in the 110th Chicago Yacht Club Race to Mackinac. Our team had fun showing the connection between our founder’s passion for sailing and her team’s mission to keep clients moving in their desired direction by telling stories to their most important audiences in the channels that matter.
Attend the Chicago Yacht Club Race to Mackinac and watch world-class sailors as they use similar philosophies to connect the dots and finish strong and also continue motivating us to tell stories by integrating a variety of proven approaches – in our case – paid, earned, shared and owned (PESO) media campaigns for best results.
For more PR tips and to learn strategies for developing and telling your organization’s story to your most important audiences in the channels that matter, contact @KelleeJohnson or @Ballast_ Group. Also visit http://ballastgroup.com and follow our LinkedIn page.
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